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Church Marketing: How Your Church Can Use Google Analytics

Church Marketing: How Your Church Can Use Google Analytics

Fearless Church Marketing Church SEO Blog Why The Local Church Needs SEO

Church Marketing: How Your Church Can Use Google Analytics

Churches Have Access To Powerful Analytics Data with Google

One of the questions that pastors and their teams often ask, is “How are people finding us?” This basic question can involve a lot of sleuthing, guesswork and conjecture.  But, platforms like Google Analytics and Google Search Console can help the local church to better understand how people access their website, and the role that their website plays in getting people to get involved.

How Church Marketers Can Use The Power of Google Analytics

Google Analytics is a phenomenally powerful tool, that is used to evaluate the onsite performance of your website.

 

One of the most powerful features is the ability to track website visitors by referral source.  You might be surprised to see how much difference there is between website visitors who find you via an organic search on Google and those who found you on Facebook.  Every church is different, and how website visitors perform on your site is going to be unique to you.

 

At a minimum, we recommend that your church understand the following important reports and metrics from their Google Analytics:

  • Traffic acquisition by channel group (report)
  • Traffic acquisition by source/medium (report)
  • Users (metric)
  • Average engagement time per session (metric)
  • Conversions (metric)

These reports and metrics may need to be configured, published (from Google Analytics reporting library), or filtered, in order to be best evaluated.

Church Marketing Tip: For Best Results Integrate Google Analytics and Google Search Console

Google Search Console provides you with data about the search terms (queries) that people are using to find your website.  

 

Data can be evaluated by query, page or device.  We recommend you evaluate how individual pages and queries are helping you to show up more frequently on the search engine results page (SERP).  The best way to understand this is to look at the number of impressions.

 

When Google Search Console (GSC) is integrated into your analytics you can see the impressions, clicks, click-through rate, and average position, and then match this to the Google Analytics data that you have already configured; users, engaged sessions, engagement rate, conversions and etc.

Church Marketing Tip: Marking Events as Conversions

Google makes it really easy to track specific actions that visitors take on your website.  These actions are known as events.  Events can be a button click, file download, form start, form submission or a number of other important actions.

 

To access this information you’ll need to go to the Admin panel (via the gearshift icon on the left bar menu).  Here you will find a list of options, and one of those options is Events.

 

Review the list and use the toggle feature to mark the event as a conversion.  You are now tracking these as conversions!

 

Be sure to filter your conversions by type when reviewing your reports.

Church Marketing Tip: Use Compare to Better Evaluate True Performance

When viewing reports we recommend looking at the last 28 or 90 days of data.  This often gives a truer picture of data and trends.  But this can still be misleading.  Be sure to also consider using the “compare” feature (found on your date range at the top of the page).  

 

When using this feature for year over year comparisons be sure to account for Easter, church events or other large seasonal spikes.  Easter, in particular, will need to be set to a custom period as a year over year analysis may not capture the correct period.

Church Marketing: How Your Church Can Use Google Analytics

Church SEO: Why Church SEO Matters to The Local Church’s Marketing Strategy

Fearless Church Marketing Church SEO Blog Why The Local Church Needs SEO

Church SEO: Why Church SEO Matters to The Local Church’s Marketing Strategy

Churches Use SEO to Unlock The Digital Doorway

Church SEO is a foundational element of every church’s marketing strategy. As technology continues to shape the way we live and connect with others, the digital realm has become a vital space for churches to spread their message and connect with their local communities. While social media and other digital marketing strategies are important, there’s one key aspect that often gets overlooked by local churches: Search Engine Optimization (SEO).

Church SEO: Why SEO Matters For The Local Church

In this blog, we’ll explore why church SEO matters and how it can be a powerful tool for local churches to unlock the digital doorway to reach more people for Jesus!

 

People turn to search engines, such as Google, to find answers, seek guidance, and explore local services, including churches. When someone in your community is searching for a church, you want to make sure your church’s website appears at the top of the search results. This is where church SEO strategies come into play. SEO involves optimizing your website’s content and structure to make it more visible and attractive to search engines, ultimately resulting in higher rankings and increased organic (non-paid) traffic to your website.

A Top Result On The Search Engine Results Page Increases The Visibility of The Church

When your church’s website appears at the top of search results, it’s more likely to be seen by potential visitors in your local community. SEO can help improve your website’s visibility, making it easier for people to find your church online and learn about your message, beliefs, and services.

A High Ranking On Google Provides Enhanced Credibility For The Church

Higher rankings on search results can enhance your church’s credibility and trustworthiness. When people see your website at the top of the search results, they are more likely to view your church as a reputable and reliable source of information, which can lead to increased engagement and attendance.

SEO is a Cost-Effective Strategy For Churches

Compared to other forms of digital marketing, such as paid advertising, SEO can be a cost-effective long-term strategy. While it may require some initial investment and ongoing efforts, the benefits of higher organic rankings and increased website traffic can continue to generate results over time, without incurring ongoing advertising costs.

SEO Amplifies The Reach of Your Ministries

SEO can create ministry opportunities by expanding your church’s reach beyond your physical location. When your website appears in search results, it can attract people who may not have known about your church otherwise, providing an opportunity to share your message, connect with new souls, and grow your church’s impact in the digital realm.

Six Practical SEO Steps Your Church Can Take Right Now

Implementing SEO for your church’s website may seem overwhelming, but there are several practical steps you can take to get started:

1

Keyword Research

Identify relevant keywords that people in your community may search for when looking for a church. These could include location-specific keywords, denominational keywords, or topics related to your church’s message, ministries, or events.

2

On-Page Optimization

Optimize your website’s content, including titles, meta tags, headings, and URL structure, with relevant keywords to make it more attractive to search engines. Ensure that your website is user-friendly, mobile-responsive, and loads quickly to provide a positive user experience.

3

Content Creation

Create high-quality, engaging, and relevant content on your website, such as blog posts, sermons, testimonies, and event updates. Regularly update your website with fresh content to keep it current and appealing to both visitors and search engines.

4

Local Directory Listings

Claim and optimize your church’s Google Business Profile listing and other local listings, such as Bing Places for Business and Apple Maps, to ensure accurate and consistent information about your church’s name, address, phone number, and website. This can help improve your church’s visibility in local search results and drive more traffic to your website.

5

Backlink Building

Build relationships with other local churches, Christian organizations, and community websites to earn high-quality backlinks to your website. These backlinks can boost your website’s authority and credibility in the eyes of search engines, leading to higher rankings.

6

Monitoring and Analysis

Regularly monitor and analyze your website’s performance using analytics tools, such as Google Analytics, to track your SEO efforts and make data-driven decisions for optimization. Adjust your strategy as needed to continually improve your website’s search rankings and visibility

Bonus Church SEO Strategy: Reviews

Many churches start their SEO strategy with reviews.  They get the staff, leadership, teachers and other volunteers excited and get their reviews batched together over a short period of time.  But the problem is that this strategy is received as inauthentic, and often this leaves a dead-period for reviews.  Google is looking for consistent reviews over time, not just a dump and run strategy.  And new visitors are looking for authentic reviews from attendees.

 

Reviews are important.  Bere are three simple strategies to help your church to get more reviews:

 

1. Utilize That Connection Card: this is the easiest strategy to deploy right away.  Use Canva to create a QR code that links to the page where you can submit reviews of your church.

 

2. Link Your Newsletter: another easy strategy to deploy is to provide a link to review the church at the bottom of your newsletter.  Most people who open email, will also have the time to take action on writing a review.

 

3. Community Groups: the last simple strategy we recommend is to ask for reviews of the church at the end of a class, community group, or other church-sponsored activity.  Most will be more than happy to provide a review, and it is likely that they are going to be willing to share the value they just received from your group.

Final Thoughts On Church SEO

In conclusion, SEO is a powerful tool that local churches can utilize to unlock the digital doorway and reach more people in their communities. By optimizing your website’s content, structure, and local listings, you can improve your church’s visibility, credibility, and engagement online. Implementing SEO may require effort and ongoing maintenance, but the long-term benefits of increased website traffic, targeted audience reach, and ministry opportunities are well worth it. So, let’s harness the power of SEO to spread the message of God’s love and grace to those who are searching for hope and inspiration in the digital world. Together, we can advance the Kingdom of God and bring Him the glory He deserves. Amen.

 

Remember, at Fearless Influence, we’re not just a Christian digital marketing agency. We’re a team of passionate believers who understand the unique needs and challenges of local churches, Christian nonprofit organizations, and Christian businesses. Contact us today to learn how we can help you amplify your digital presence and make a greater impact in your community.

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Unlocking the Benefits of Google for Non-Profit Churches: Why Your Ministry Needs to Utilize Google for Non-Profits

Unlocking the Benefits of Google for Non-Profit Churches: Why Your Ministry Needs to Utilize Google for Non-Profits

Unlocking the Benefits of Google for Non-Profit Churches: Why Your Ministry Needs to Utilize Google for Non-Profits

Google Ad Grants Through Google for Non-Profits

In today’s digital age, search engines play a critical role in how people access information and connect with organizations. For local churches operating as non-profit organizations, harnessing the power of Google for Non-Profits can offer a wide range of benefits. In this blog post, we will explore why your local church needs to utilize Google for Non-Profits and how it can help your ministry thrive.

Google for Non Profits Provides Free Access to Powerful Tools

Google for Non-Profits provides eligible organizations with free access to a suite of powerful tools that can enhance their online presence and operations, and provide cost-savings so your non-profit can give more to those in need.

 

Free tools include Google Ads, which can help drive targeted traffic to your church’s website, Google Workspace (formerly G Suite), which offers professional email and productivity tools for your church staff, and Google Maps, which can help people find your church’s location and contact information easily. Access to these tools can significantly boost your church’s digital presence, increase efficiency, and improve communication within your ministry.

 

For example, you can access unlimited branded emails through Google Workspace.  Through Google Drive, you might be able to eliminate a paid service such as Dropbox, by taking advantage of Google Drive’s free storage.

Increase Your Visibility On Google Search

Google, being the most widely used search engine globally, holds significant importance for organizations of all kinds, including local churches. Establishing a strong presence on Google Search is essential to ensure visibility and reach for your church.

 

Google for Non-Profits offers an opportunity for your church to enhance its visibility on Google Search results through the Google Ad Grants program. This program provides eligible non-profits with up to $10,000 per month in free Google Ads credits, enabling your church to promote its mission, events, and initiatives to a wider audience.

 

However, it’s important to note that not every church may fully benefit from the program. As a remnant inventory program, Google allows qualified non-profit organizations to access the program in regions where advertising demand is low. As a result, some keyword terms may have lower demand, and the scale of the program can be impacted by geographic targeting settings. Nevertheless, it still presents a valuable opportunity for churches to leverage Google’s resources and reach to increase their online visibility and engage with their community.

Google Provides Free Analytics Tools For Non-Profits

In addition to the Google Ad Grants program, Google for Non-Profits also grants access to Google Analytics, a robust web analytics tool that can provide invaluable insights into your church’s website performance, user behavior, and engagement. With Google Analytics, your church can gain a deep understanding of how visitors interact with your website, which content resonates with them, and where they drop off.

 

By leveraging this data, your church can make informed decisions about website optimization, content creation, and engagement strategies. For example, you can identify the most popular pages or sections of your website and optimize them for better performance. You can also analyze user behavior patterns, such as how long they stay on your website, which pages they visit, and where they exit, to identify areas that need improvement.

 

Google Analytics allows you to track the success of your online campaigns, such as event registrations or donation goals, and measure the effectiveness of your marketing efforts. This data-driven approach empowers your church to make data-backed decisions and refine your online strategies to maximize the impact of your online presence.

 

GA also provides valuable demographic and geographic data about your website visitors, helping your church better understand your audience and tailor your outreach efforts accordingly. This can be especially useful in identifying trends and preferences among different age groups, locations, or interests, allowing your church to create targeted content and engagement strategies that resonate with your specific audience.

Final Thought: Use Google for Non-Profits To Help Increase Donations and Fundraising.

Google for Non-Profits also includes a powerful tool for non-profits, called Google One Today.  The tool can greatly simplify the online donation process for your church members and supporters. Through Google One Today, eligible non-profits, including churches, can receive online donations directly through Google, making it easier and more convenient for donors to support your ministry financially.

 

With Google One Today, your church can create fundraising campaigns and share them with your community, allowing individuals to contribute to your cause with just a few clicks. This streamlined process eliminates barriers to donation, such as complicated forms or payment processing, making it more convenient for your church members and supporters to contribute to your ministry’s financial needs.

 

Google for Non-Profits also provides opportunities for churches to participate in fundraising campaigns, such as Giving Tuesday, a global day of giving. Through Google’s extensive reach and resources, your church can leverage this campaign to raise awareness and funds for your ministry, connecting with a broader audience and expanding your donor base.

 

And don’t forget, Google for Non-Profits offers additional resources, such as access to Google Workspace, to help your church streamline communication, collaboration, and project management. This can enhance your church’s operations and enable more efficient and effective teamwork among your staff and volunteers.

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Facebook Removes Religious Audience Targets: How Do I Market My Church?

Facebook Removes Religious Audience Targets: How Do I Market My Church?

Facebook Removes Religious Audience Targets: How Do I Market My Church?

Facebook Targeting Options For Church Marketers

You may have just gone into Facebook to launch a new church marketing campaign and spent a few minutes searching for your “go-to / familiar” audience targets only to come up empty.  Maybe you spent an extra few minutes trying to figure out what’s wrong.  

 

Then you hit up Google to do a quick search and realized that what you observed is true: Facebook has removed religious targeting.  No more targeting by people interested in Bible Study’s or Hillsong United, or even just a general interest in Christianity.

 

And as someone who is trying to reach more people for Jesus, and to promote your church you might be scrambling to figure out how to reach new people in your area.

 

Here are a few tips for building your audiences, and for targeting:

Free Course From Discipleship Marketing

Looking for more great church marketing strategies? Here is one for free!

Retarget people who have visited your Church website

To do this you are going to need to have the Facebook Pixel installed on your website.  Its not as challenging as it may sound.  If you’re using Ads Manager you’re already in the backend of Facebook and so you may even have already set up your Pixel.  If you’re boosting posts, you’ll need to go into the actual Business Suite to set this up.  WordPress has a Facebook plug-in and a tutorial that is super easy to use and it does a good job of guiding you through this process.

 

Once you’ve set up your Pixel it will begin tracking visitors to your website and to specific pages. It is important to remember that if you have a low traffic website or if you are in the early stages of having the Facebook Pixel on your website you’ll have low advertising delivery for your campaigns. 

 

In this case you may want to consider targeting the people who like your page and their friends.  Make sure you are inviting everyone who likes your posts to also like your page! 

Use the look-a-likes feature to extend the reach of your retargeting audiences.

Facebook still has all of its targeting features, they’re just not making it consumer facing.  They didn’t lose the ability to target by religious interests, they just took away the transparency of their targeting.  So a look-a-like audience is going to be a great way to build out your custom audiences.

 

Because Facebook still knows what these folks are interested in, and it is still in their best interest to create a good advertising experience for their users.  Untargeted ads aren’t a great experience, and one option is the look-a-like feature.  This feature is found in Facebook Ads Manager and you’ll need to “create a new audience,” and SAVE your audience for future use.  You still need a source like your website, past videos, social engagement or a custom list, but this is a great way for you to still reach the right audience, while also getting scale.

Create Custom Targets For Marketing Your Church: Use a custom list like an email list.

Database marketing is one of the best ways to market your church.  It is also underutilized.  Facebook allows for lists to be uploaded and for these uploaded lists to be saved as a custom audience.  So if you have your own list of emails this could be a great way for you to build out customized and unique audiences.  Extend the reach of these lists by creating look-a-like audiences.

 

There are a few things to remember about this method.  The list should be one that you’ve grown organically and not something you’ve purchased from a third party.  Or if you are sharing a list with another church, a large ministry, large non-profit or other partner organization, it should be fully transparent to those who are on the list that they are going to be receiving marketing messages from your church.

Final Thought: Keyword Search Targeting on Google Ads, YouTube is a Great Church Marketing Option.

Facebook (and Instagram) are only one social media platform to consider.  And though they have the biggest audience of all of the social media networks, they’re not the only option for promoting your church.

 

There are other ways to reach new people. YouTube (which can be reached using the Google Ads platform) is a fantastic option.  This platform allows for keyword search targeting and interest based advertising.  YouTube is the second largest search engine in the world and is owned by Google.  This is a powerful platform for you to reach new people, and people who are in a discovery mindset.  It is also used as a music streaming platform, and many Christians will build their playlists of Christian artists and listen to this throughout the day. If you are going to use this method of promotion you’ll need to spend some time building out a quality video asset.

 

Another great option for your to check out is Google For NonProfits. Google’s Ad Grant allows non profit organizations with legal 501 (c) 3 status to be elligible for free ad space on their search engine results page.  While the program is limited only to keyword searches and doesn’t included display advertising or YouTube promotion, it is still an amazing resources and one of the most overlooked and undertilized church marketing strategies available to churches to promote their Jesus-loving activities and people!

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YouTube Church Marketing: YouTube SEO Strategies

YouTube Church Marketing: YouTube SEO Strategies

YouTube Church Marketing: YouTube SEO Strategies

Christian Marketing 101: 3 YouTube Optimizations You Can Make Right Now

YouTube is the second largest search engine on the planet and many of the basic SEO principles you apply to your website can be applied to help increase the visibility of your videos, and add channel subscribers!

 

Here are three YouTube optimizations you can make right now to help get better results!

YouTube Search Engine Optimization

With so many people using YouTube to explore and research, it makes sense for churches, Christian businesses and non-profit organizations to use the channel to attract audiences.  Instead of it feeling like “one more thing to learn,” we encourage you to take a few minutes to discover three basic tools that you can get correct (right now), so that you can more effectively attract the right audience.

Write An Effective Title

 

Your title is the first thing the user sees when they conduct a search.  Video titles are similar to a website page title or h1 tag in SEO.

 

Don’t know what those are. . .no problem, let’s focus on what goes into your video title.

 

1. Speaker or Singer

2. Location (if relevant)

3. Song, Event, Sermon Series, or Sermon Title

4. Relevant Keyword(s)

 

YouTube gives you 100 characters to achieve this, so you’re probably not going to get all four of these elements into the title each time.

 

Here are a few examples of optimized video titles:

  • Viv Iris – LORD PREPARE ME – Official Video
  • Grace Poured Out | Warehouse Church Cincinnati | Livestream| Pastor Sadell Bradley

  • Am I Being Fake With God? | Portland Community Church | Online Church | Pastor Ron Kincaid

From the video titles alone you can typically get a good sense for the most important keywords, the category, or the theme of the video.  Not only does it provide the searcher with a great experience (each of these are immediately clearly identifiable), it also leverages the video title area to market/promote important concepts like “official video,” “online church,” and “livestream.” 

Write A Complete Description

YouTube has no problem with you getting wordy. In fact you’ve got 5,000 (!) characters to describe your video content.  This is plenty of space to give a detailed description, mention other channels, provide links, use hashtags or emojis, or to do whatever else you think is necessary to accurately (and fully) describe the video’s content.  Some like to provide a transcript.  For worship artists this is a great place for you to put the lyrics.

 

While it is important for you to use target keywords, it is also important that you aren’t spammy or stuffing keywords.

Use Tags

Each video has a space for up to 500 characters of “tags.” Tags help provide additional context for your video and lend additional support regarding the video’s content.

 

Channel tags should be used to help provide category level context on the type of content that your channel produces.

 

Channel tags can be set as the default upload setting, or you can customize tags for each video.

Bonus Tip: vidIQ Chrome Browser Extension

 

Chrome extensions can be a handy way to help provide additional perspective on the quality of your content.  One great extension that we highly recommend is vidIQ.

 

This powerful Chrome extension provides a checklist of items to help improve the overall experience of the video, and gives insight into rankings for tags, as well as tag suggestions. And while there is a paid version, we’ve found that the free version is powerful enough to be useful on its own.

What’s on their checklist?

 

  • Does the video have at least one card?
  • Does the video have at least one end screen
  • Closed captions?
  • Monetization enabled (channel must qualify)
  • Is the video on a playlist?
  • Is it public
  • Has the video been shared to Facebook with at least one like
  • Have you replied to a recent comment?

 

The tool also gives a vidIQ SEO score with actionable data for you to help improve your visibility.

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